Gary L. Frankwick (Ph.D., Arizona State University) is Professor and Marcus Hunt Chair in the department of Marketing and Management. Dr. Frankwick’s research and teaching interests include marketing strategy, sales, business-to-business marketing, and new product development. His research has been published in multiple journals, including the Journal of marketing, Journal of Business Research, Journal of Product Innovation Management, Journal of Supply Chain Management, Sloan Management Review, Journal of Marketing Theory and Practice,and Journal of Personal Selling & Sales Management. He has also presented papers at the AMA, PDMA, and AMS conferences among others. He has served as a session chair for the AMA and PDMA conferences. He is a member of the American Marketing Association, Academy of Marketing Science, and the Product Development and Management Association.