Fernando Jimenez

Dr. Fernando R. Jiménez Arévalo

Associate Professor of Marketing
Marketing and Management Department
College Of Business Administration Rm. 212
(915) 747-7724


Branding, Product/Brand Evaluations, Cross-Cultural Marketing, Research Methods.


Dr. Jime‚nez earned his Ph.D. from Oklahoma State University. His research interests include product/brand evaluations, cross-cultural marketing, international marketing, and research methodology. His work has been published in academic journals including Psychology and Marketing, Journal of International Marketing, Journal of Service Research, Journal of Interactive Marketing, European Journal of Marketing, and International Marketing Review, among others.