I am interested in consumer co-creation, cross-cultural research, and biculural consumers.
Dr. Fernando R. Jiménez earned a Ph.D. in Marketing from Oklahoma State University. He also earned a Masters Degree in International Studies from Oklahoma State University and a bachelor’s degree in business from the Autonomous University of the State of Mexico. His research interests include customer co-creation, bilingual and bicultural consumer behavior, and international marketing. His work has been published in The European Journal of Marketing, The Journal of Marketing Theory and Practice, The Journal of Service Research, and The Journal of International Marketing. His work has also appeared in peer-reviewed conference proceedings at the American Marketing Association, Association for Consumer Research, and Academy of Marketing Science, among others. Dr. Jiménez has taught several courses including marketing principles, international business, promotional strategy, and international marketing, among others. Before joining academia, Dr. Jiménez worked in the field of exports, and marketing consulting.