Zhenning Xu is an assistant instructor. He is also a PhD candidate in Marketing. He holds a Master in Business Administration and a bachelor in Business Statistics. His research is focused on converting data into marketing insights, particularly new product success (NPS) in a disruptive era featuring the networked economy and big data technology. His current research interests include: new product development, sustainability, marketing analytics, big data analytics, social media, and network analysis. His work has appeared at the Journal of Macromarketing, AMS Conference proceedings, and ACME marketing conference proceedings. Zhenning is an ad hoc reviewer for Journal of Macromarketing, AMS Conference, and ACME marketing conference. His paper won the best paper award in track at the 2013 ACME marketing conference. Additionally, he is also an INFORMS ISMS Doctoral Student Consortium Member, AMS Doctoral Student Consortium Member, and recipient of the Dodson Research Grant. His teaching philosophy is "Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime." Besides academia, Zhenning has also worked for 7 years as a coordinator, partner, and representative in the international education industry, helping to create and lead many successful international academic programs with universities in the US, Canada, Australia, British, New Zealand, Finland, etc. His experience in this field has afforded him the opportunity to travel the world, develop international partnerships, and work with team members of all nationalities, while generating enrollment growth and promoting education collaboration, cultural diversity, and student success.