Zhenning Xu is a third year PhD student in International Business, specializing in marketing at UTEP. He holds a master in business administration and a bachelor in statistics. His research focuses on converting data into marketing insights, particularly new product success (NPS) in a disruptive era featuring the networked economy and big data technology. His current research interests include: new product development, sustainability, marketing analytics, big data analytics, social media, and network analysis. His work has appeared in the Journal of Macromarketing, AMS Conference proceedings, and ACME marketing conference proceedings. Zhenning is an ad hoc reviewer for Journal of Macromarketing, AMS Conference, and ACME marketing conference. His paper won the best paper award in track at the 2013 ACME marketing conference. Additionally, he is also a recipient of the Dodson Research Grant at UTEP. His teaching philosophy is "Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime."